What is Topic Extraction?

You can convert open-ended data into quantitative codes with Phonic's topic extraction.

Phonic is a platform that aims to bring better insights from Qualitative data. One of the ways we do this is with topics.Topics can be assigned manually, or you can run a custom auto-classification once data is collected.

Manual Topic Extraction

Topics can be generated manually using the tools within Phonic. Click on your survey and then click on your question of interest. To access topics, click the "Show Topics" button under the data visualizations.

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From here, you can add new topics and assign them to responses.

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Phonic also provides some additional tools to make manual labelling easy. Merge, add, rename, and delete themes all in the "Topics" tab when in Question view.

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To go back to your responses, simply click the "Show Responses" button to the right.


You can also apply themes to your data in Phonic through auto-classification. Here, you'll have the ability to specify a list of topics under which you'd like to classify the rest of your data. Simply visit the "Topics" tab in Question view, and click the button titled "Auto-Coding".

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You'll be greeted with a popup asking for a list of themes. If you'd like to try out a few classifications before running on your entire dataset, we recommend sampling your data and running some tests here. Simply click "Try a Sample" and then "Load a Response". Enter a few classes and click "Run Sample" to see some results. Once you're happy with the classes you've selected, click "Run Classification" to start the classification job.

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To go back to your responses, simply click the "Show Responses" button to the right.